For three decades we’ve covered many amazing basketball characters, but some stand above the rest—not only because of their on-court skills (though those are always relevant), but because of how they influenced and continue to influence basketball culture, and thus influenced SLAM. Meanwhile, SLAM has also changed those players’ lives in various ways, as we’ve documented their careers with classic covers, legendary photos, amazing stories, compelling videos and more.
We compiled a group of individuals (programming note: 30 entries, not 30 people total) who mean something special to SLAM and to our audience. Read the full list here and order your copy of SLAM 248, where this list was originally published, here.
I knew right away. Even as the words were escaping Kevin Durant’s mouth. It was the spring of 2007, and the 18-year-old Durant was in the mix to be the first pick in the upcoming NBA Draft. He was tall and lanky, and in one year at the University of Texas had flashed his developing scoring chops, averaging 25.8 ppg. The other candidate for the first pick was Greg Oden, who had led a stacked Ohio State team to the NCAA title game and looked to be the next big man in a long line of next big men.
For SLAM 110, we had the idea of putting Durant and Oden on the cover together, like one of those old boxing posters, a play on the choice NBA teams had to make. Kevin and his mom showed up to the photo studio just outside Washington, DC, and they were game for our concept, although I remember them wanting to be sure we didn’t frame it as KD and Oden not liking one another; they were rivals, sure, but it was a friendly rivalry between two kids who’d played against each other on the AAU circuit for years.
For the cover story, I decided to separately ask Oden and Durant the same set of questions, as if I were an NBA team conducting pre-draft interviews, and then put their answers side-by-side, as a way to compare and contrast their personalities and mindsets. We’d report, you’d decide. I interviewed Oden over the phone while he was traveling around for pre-draft workouts, and he was perfectly fine to talk with, answering everything politely and thoughtfully, saying all the right things you would want to hear from a potential No. 1 draft pick.
The question that cracked the code, at least for me, was when I asked them each why they should be the first overall pick. Oden talked about working hard, being a good person, fitting in and making whatever sacrifices were needed for his team to win. His answer was perfectly fine.
But when I asked Kevin Durant why he should be the first overall pick, he said, “I think I have a winning mentality. Even though I’m young, I can bring leadership to an organization. I’m just cold-blooded. I really don’t care. Whoever’s in front of me, I’m going to do my best to destroy them. Younger people might back down sometimes, but I think I’m a tough player and I won’t back down from anything—I accept challenges. I know it’s going to be hard, but everything you have to face is hard. I’ll be young, and I’m sure people will write me off and say I’m too small or not ready, but I’ve been going through that my whole life.”
That was when I was certain. What else could you want from a kid about to make the leap to the toughest professional sports league available to him? I’ll take all the confidence you can muster. And in retrospect, looking back at all the accolades Durant has compiled, from an MVP to two rings to a few Olympic Gold medals, we all should have known what was on the horizon.
The rest is his story. The Blazers took Oden first overall, while Durant went to the SuperSonics (who quickly became the Thunder). Kevin Durant fulfilled the promises of so many. During a time in the ’00s when basketball was creeping toward becoming positionless, Durant pressed fast-forward on that evolution and made a series of suggestions into a reality, scoring easily from all three levels, adding defense, ballhandling, turning players like Wemby and Chet into archetypes instead of unicorns.
Durant made his journey with SLAM alongside, from the photos of him in high school as an impossibly skinny kid to the championship covers. When KD launched his own podcast, he devoted an entire episode to SLAM. “SLAM was so important to us because it was all basketball,” he said.
Today, at 35 years old, KD is currently fourth in the NBA at 30.8 ppg and has settled into life in the desert, teaming with Devin Booker and Bradley Beal to form what should be a formidable squad in Phoenix. Durant also recently slid into the NBA’s all-time top 10 in points scored, and he doesn’t seem to be slowing down anytime soon.
From beginnings that were somewhat uncertain, Kevin Durant has more than made good on the promise he showed almost two decades ago when he first appeared in SLAM.
It was written.
Photo via Getty Images. Portrait by Rachael Golden.
