NBA’s media rights deals may increase by 100-150%, with up to five partners

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The NBA’s upcoming media rights agreement is set to commence in the 2025-2026 season, with widespread anticipation that it will be finalized by the summer of 2024.

The current nine-year deal is valued at an average of $2.66 billion per year. Although there were discussions in 2021 about the possibility of a 200 percent surge, most teams are now projecting an increase ranging between 100 percent and 150 percent.

At present, ESPN and TNT are the NBA’s sole partners. However, the new agreement may involve up to five partners, including three on traditional broadcasting platforms and two on streaming services.

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