The NBA is examining the addition of mechanisms that incentivize top players to participate in more regular season games as part of the next collective bargaining agreement.
Teams have increasingly prioritized resting players over the past few seasons, which has led to top players participating in fewer games each season. The hope from teams is that those players are as healthy as possible for the playoffs, which is when the league arguably delivers the most value to its television partners.
The league has attempted to decrease back-to-backs despite their insistence on keeping an 82-game schedule.