James Harden was shocked after his Chinese fans bought 10,000 bottles of his personal brand of wine in just 10 seconds, as fellow NBA superstar Andre Iguadola praised him for a “great move” criticising Daryl Morey during a promotional tour of the country. The 33-year-old American Harden recently joined a live stream on social media with local influencer Xiao Yang, who wanted to show the Philadelphia 76ers guard how quickly they could sell out his new product. Harden launched his own “J-Harden Wines” brand in 2022, to “bring excitement to the industry and turn some heads” with some eye-catching colours and a picture of himself on the prosecco, sauvignon and red wine bottles. -via SCMP / August 16, 2023
