Sports journalist Jason Whitlock believes that Elon Musk, owner of the social media platform X, should capitalize on the growing popularity of women’s basketball by launching a new league featuring star player Caitlin Clark. Whitlock expressed this view on his show Fearless, proposing that Musk, in his efforts to turn X into a major media platform, could use Clark’s prominence to attract a large audience.
“This is an opportunity for someone, for us to build a women’s basketball league around Caitlin Clark,” Whitlock said.