The legendary Staples Center, home of the Los Angeles Lakers, Los Angeles Clippers, Los Angeles Kings, and Los Angeles Sparks, will henceforth be known as Crypto.com Arena.
Well, not quite yet, the official transfer of naming rights is scheduled to take place on December 25, per ESPN.
The sponsorship deal is estimated to be the most expensive in sports history at $700 million over 20 years.
Crypto.com is a cryptocurrency website and exchange based in Singapore.
Basketball fans may know Crypto.com as the official jersey patch sponsor of the Philadelphia 76ers.
The report of the naming rights deal comes amidst a negatively volatile trading period for crypto.
Still, the two largest cryptos: Bitcoin and Ether are up ~263% and ~826% respectively (year to date) as of writing.
