The NBA’s 2024 All-Star Saturday drew 10 million unique viewers in the United States, which is up 54 percent compared to last season.
It is the most-watched NBA All-Star Saturday Night in four years.
The telecast averaged 4.6 million viewers and peaked with 5.4 million viewers during the “Stephen vs. Sabrina” portion of the evening. The average viewership number was up 31 percent compared to 2023.
