In just his second Turkish Airlines EuroLeague season, Markus Howard of Baskonia Vitoria-Gasteiz etched his name into the history books by winning the 2023-24 Alphonso Ford EuroLeague Top Scorer Trophy thanks to his league-best average of 19.5 points per game. Howard set the EuroLeague’s single-season scoring record with 759 total points over 38 games between the regular season, Play-In Showdown and EuroLeague Playoffs.
The Ford Trophy is the only post-season award based solely on statistics.