(Bloomington, IN) – On Friday, October 18th, adidas Basketball kicked off the Indiana University 2024-25 college basketball season by joining Hoosier Hysteria at Simon Skjodt Assembly Hall. The annual event, which marks the start of the men’s and women’s basketball seasons, saw the Three Stripes brand elevate the excitement for Hoosier fans with the unveiling of the Indiana University Centennial colorway, celebrating the adidas x Indiana University partnership.
The event kicked off with a Homecoming Parade and culminated in a series of adidas-hosted skills competitions, including a Three-Point Contest, a Skills Challenge, and a Knockout Competition.
