The NBA is actively exploring investment opportunities in European basketball. Deputy Commissioner Mark Tatum announced ongoing discussions with FIBA regarding potential investments that could enhance the sport’s presence in Europe, according to AFP, via Barron’s.
Tatum described this as an “untapped opportunity” for the NBA to grow the game. He highlighted the significance of collaborating with FIBA and European partners to maximize basketball’s potential.
“There’s no doubt that I think there is an opportunity for the game of basketball to continue to grow in Europe,” Tatum stated during a conference call with international media.
