In a surprising twist, it would have been cheaper to attend every game of the 2023 WNBA Finals than to buy the cheapest ticket to see Caitlin Clark face the Connecticut Sun in the first round of the playoffs.
Clark, a college basketball sensation, drew massive attention to the game, causing ticket prices to soar well beyond those of the Finals, typically the most expensive event of the WNBA season.
This pricing anomaly highlights the growing influence of star players like Clark, whose presence can drive demand even higher than marquee championship events.
